Avoid capture synonym12/3/2023 This type of method can be done qualitatively or quantitatively, to assess the aesthetic properties of an image and whether they are consistent with a desired brand image. Contextual inquiry is typically conducted in the early discovery stages of a project.Ī research method that involves exposing participants to a product and then asking them to select a few words that describe their reaction to that product out of a list of possible options. Contextual inquiry is a combination of in-depth observation and interview and aims to gain a robust understanding of work practices and behaviors.
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